I loathe Theoretical Web Designers

Skills: Theoretical Advanced Knowledge of HTML and CSS. I'm going to let that phrase sink in for a while. *deep breath, okay continue*

I've seen that on a resume for a Web Designer before. Unbelievable right?It is actually refreshingly honest as most Web Designers only work as theorists.

I've worked with a lot of web designers over the years. Most of them work in Photoshop and pass off their PSD's to front-end developers for the implementation. Usually, a lot of back and forth commences between the two as the front-end guy has to deal with forgotten items such as roll-overs, UX, error states, etc. Maybe the front-end guy doesn't get the PSD's until after the client has approved the designs. Good luck buddy.

This back and forth costs business a lot of money. Every project, every page comp, every client, every time. It adds up quickly. I'm putting Web Designers on notice, if you can't build your design in HTML and CSS, you're a Theoretical Web Designer (TWD).


Subscribe to RSS - Rants